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Advertisement Campaign Direct mailing sent to over 50,000 trade visitors, leading hospitals professionals, medical associations, and businessmen.
Pre-show and post show coverage in the official trade journals for event editorials and advertisements in local and international key local newspapers. Advertisement in medical magazines in Africa, Saudi Arabia and the Gulf Region.
PR campaign led by Al Aharam newspaper and its affiliates before and during the event in Egypt.
Pre show press conference represented by Egyptian newspapers and other media houses.
Invitation to VIP officials, and decision makers in the health care field.
Direct E-mail reminders sent twice a month to over 20,000 health care professional.
Regional and international buyers delegate program.
Press releases
Full pre-show and post show editorials
Poster and electrical billboard banner displayed at many location such as Salah Salem street in Cairo, Egypt.
Flayers distributions to governmental, educational, universities and hospital institutions
The show newsletter mailed monthly directly to potential visitors and delegates
Optimization program for the event website led by a PR US based company.
Daily coverage by Arab and Foreign T.V. channels. |
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